A different idea of the classic style, that doesn’t merely look to the past but rather has a profound bearing on the present and lays solid foundations for a vision of the future. This is the starting point for “Before Design: Classic”, that will be telling the world about classic made in Italy taste: a transversal category of living which is timeless and as such, highly contemporary.
The Salone del Mobile entrusted the narration of this story to Ciarmoli Queda Studio.
An integral part of the exhibition will be a short film by one of the leading Italian filmmakers. Enthralled by his poetic and powerful imagery, Ciarmoli and Queda chose to involve Matteo Garrone in the project and he accepted enthusiastically.
Where: Salone Internazionale del Mobile - Milano Fair (Rho-Pero - Pav. 15 Booth F15-H18)
When: 12th - 17th April 2016